Tourism is one of the world’s largest and fastest growing sectors. In the EU, tourism contributes 10% to GDP and creates jobs for 26 million people which is 9% of total employment in the European Union. A very important sector for many countries and regions.

Europe is maintaining its leadership in the global tourism market. 2017 has been an extraordinary year for tourism in the EU, with an 8% growth compared to 2016, exceeding the worldwide average. Member States together reported 538 million international tourist arrivals last year,
accounting for 40% of the world’s total.


The figures are great! However, the downside of this rapidly growing industry is that the tourism labour market is suffering from evident weaknesses including staff shortage and key skills gaps. To tackle this, 10 partners from 9 countries initiated the Tourism 4 Careers project to promote the industry and the fast number of careers and opportunities available.